London – ‘The Firm,’ as Queen Elizabeth reportedly calls the royal family,
is big business for the United Kingdom, worth an estimated 57 billion
pounds. From fashion and brands, tourism and commemorative memorabilia to
awareness of charities, the royal family are estimated to add 1.155 billion
pounds to the UK economy this year alone.

Fashion companies and retailers are some of the largest benefactors of
being associated with the royal family. The well-known ‘Kate effect’ is a
reflection of the brands worn by the Duchess of Cambridge that reportedly
bring 4.795 billion pounds to the brands she wears and subtly endorses,
according to data from Brand Finance.

However it is the latest addition to the royal family, Princess Charlotte,
who at four months old is worth over 3 billion pounds to the UK, despite
only having been seen in public a few times.

The “Charlotte effect” brought a huge uplift to fashion and other brands
the little princess has worn or been associated with. Her birth generated
economic benefits of more than 150 million dollars, Brand Finance
estimates.

The lacy shawl Charlotte wore when she was first introduced has been a
best-seller ever since, according to makers G H Hurt and Son in Nottingham.
The 68 pound merino wool item was produced by the small family run firm
based in Chilwell, to a pattern that was first woven in the 1920s. Now
orders are coming in from all over the world.

Prince George is is worth 2.398 billion pounds to the economy, presumably
mostly pushed by his toddler outfits. His Christening outfit from retailer
Rachel Riley, which sells for 85 pounds, sold out within hours after the
name of the brand was revealed.
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