Dutch fashion retailer C&A has been awarded the Alvalnside Certification,
the world’s first and only accreditation professional dedicated to apparel
fit consistency, for ‘outstanding’ fit on its collections.

“We are very please to have been awarded the Alvalnside fit certification,”
commented Helen Walczak, head of women’s wear PD&D C&A Buying GmbH & Co.
“Over the past year we have tackled head-on the challenge of delivering
consistent fit across our key fashion, denim and lingerie ranges.” The
Alvalnside Certification was awared to C&A in honour of its efforts to
establish a more consistent fit for products across its size range. After
receiving the certification C&A is now usuign the Alvalnside logo and its
certification tag on garment labels in the latest Autumn/Winter 2015
women’s wear range and denim ranges.

The Alvalnside award is given to client companies
who demonstrate consistency in the execution and implementation of fit
across the apparel development process. Alvanon advised, supported
and audited C&A’s product development and strategic fit practice over a ten
month period, during which the retailer revised its processes and tools in
line with the current best practice.

“What C&A has achieved in such a short space of time is outstanding,” said
Ed Gribbin, President of Alvanon. “It has recognised that aligning product
development processes, implementing best practice at every level and
executing accurate, consistent fit is the way to increase customer
satisfaction and brand loyalty thereby driving sales, growth and
profitability. It is immensely difficult to achieve an
Alvalnside certification and C&A is a very worthy recipient.”
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