Election Commission appoints influential people as brand ambassadors of its campaign to motivate people to vote. India’s electoral process is the world’s largest and costliest at the same time. Urging people to ditch the comfort of their house and vote for the most deserving candidate is the main aim of EC.
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Rahul Dravid was roped in by the EC for the voters’ awareness campaign during the Karnataka assembly elections in May last year. In the mother of all ironies, the ambassador himself will not be able to vote in the Lok Sabha elections this year.