Taking place at ExCeL London 16-19 February 2017, Triathlon Show: London is a chance for all triathlon athletes, enthusiasts, retailers, coaches and experts to come together under one roof and celebrate the sport.

Visitors can expect more than 300 exhibitors showcasing all the latest tri kit, a wetsuit testing swimming pool so they can try before they buy, a Performance Theatre with tips from experts, and a chance to improve their performance at the Performance Hub, where visitors can undertake cycling and running assessments.

And it doesn’t stop with triathlon. As the event takes place alongside the London Bike Show, Outdoor Adventure & Camping Show and Oceans Festival, guests and brands can enjoy access to all four events.

The event is organised by Telegraph Events, and 220 Triathlon will be the event’s headline media partner.

220 editor Helen Webster said: “220 Triathlon is the UK’s number one triathlon resource, reaching over 22,000 readers monthly. We already bring our readers the best gear, advice and training tips through our print publication and website. Through this new partnership, we will be able to serve our audience in new and even more innovative ways.”

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Steve Clark, Telegraph Event’s Group Show Director said: “We are delighted to be partnering with Immediate Media Co and the UK’s no.1 triathlon magazine & website, 220. Triathlon Show: London is a fantastic showcase of our sport in the UK and this partnership will help introduce new brands to the event, whilst also enabling 220 Triathlon to utilise their market leading platforms to reach an even wider audience to the current 50,000 plus who presently attend. ”

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