UK Trade & Investment (UKTI) and the China-Britain Business Council
(CBBC) have signed a joint memorandum of understanding (MoU) with
ShangPin to support British retailers launching in China through
Shangpin.com.
The announcement comes two months after Arcadia’s Topshop joined
forces with ShangPin for it’s official launch into the Chinese market.
“The UK has a strong heritage for producing high-quality goods and
services, creating huge demand for British brands across the globe,”
said Dominic Jermey, CEO of UKTI.
“We are therefore delighted to be partnering with ShangPin on this MoU
and, in so doing, respond to the increasing demands of the discerning
Chinese for British brands and, at the same time, supporting UK brands
trade successfully on ShangPin’s e-marketplace.”
UKTI, CBBC and Shangpin to support cross-border trade between UK
and China
The agreement will support the cross-border trade between the UK and
China and offer ShangPin’s support and expertise, one the leading
online B2C fashion and lifestyle platforms, with “preferential perks.”
Shangpin will also introduce dedicated British-themes marketing
initiatives across its platforms for its consumers to become more
acquainted with the retailers.
“Our hugely successful online launch of iconic British brand Topshop
through ShangPin.com was a milestone in Chinese retail history,” said
David Zhao, Chief Executive Officer at ShangPin. “Topshop is one of
many leading international brands now looking to enter China via
online platforms instead of opting for a traditional bricks-and-mortar
presence.”
“Chinese e-commerce and social media marketing is hard for foreign
brands to crack, so a local partner is essential. With this MoU, we
hope to bring even more British brands into China. Our unique offer
that provides everything a brand needs to enter a new market: our
online retail platform, social media marketing, and partnerships with
Chinese celebrity brand ambassadors is a one-stop shop of local
support, ready-built customer bases, and on-the-ground marketing.”
ShangPin is the first full-priced online retailer and B2C platform
which focuses on international fashion and lifestyle brands in China.
Unlike many other online retailers, the platform also actively works
with outstanding individuals such opinion leaders, fashion bloggers
and celebrities to increase local awareness of its overseas brand
partners in China’s growing online consumer market.
M. Claire Chung, Vice President of International Business Development
for ShangPin, added: “We are thrilled to be working with UKTI and the
CBBC to introduce Britannia’s finest to Chinese fashion-lovers.
ShangPin is vastly different from the other B2C platforms in China,
which sell everything from dog food to clothing on the same crowded
site. A foreign brand entering China will have low brand awareness and
would get buried on most Chinese B2C trading platforms, where they
compete against better-known Asian and local brands.”
“ShangPin focuses on a more refined proposition – concentrating on
current season fashions, offering our customers only the best brands
from around the world. From street fashion to fast fashion to premium
designer looks, our goal is to provide a wide range of styles as our
customers grow with us, not only in increased spending power but also
in their fashion tastes. We leverage our celebrity connections and
fashion influence network to support our brand partners as they enter
unknown territory.”
Stephen Phillips, Chief Executive of the China-Britain Business
Council, concluded: “The UK’s reputation for excellence, innovation
and design is well recognised in China, where a rapidly growing group
of sophisticated consumers are drawn to our globally renowned brands
and companies. We are delighted to be cooperating with ShangPin on
this MoU, to make it even easier for UK companies to access one of
China’s most highly-regarded e-commerce platforms.”
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